Words By: Drone Major
Drone Major Group’s 5 tips for successful start-up and SME branding:
Starting a new company can be a challenge. Day to day tasks are innumerable, shareholders can be hard to please and profitability may seem like a myth. Regardless of the validity of the concept or the expertise of the leadership, small businesses are vulnerable to market conditions, consumer demands and advertising trends.
For any number of these reasons, 90% of small businesses fail within the first few years. Some of these can be attributed to unforeseen market conditions, but the majority of failures are due to a lack of consumer interest, which Drone Major believes can be successfully remedied, given the right tools.
Consumers today are distracted, fragmented and, consequently, hard to reach. How can you distinguish your business and your products/services from the competition? To resonate with consumers, a successful brand (or product) needs to tell a story, give the consumer a why. Seems easy enough, but the catch? Consumers attention span is short and their exposure to advertisements is high. Our solution:
Sounds like a great plan, but you just don’t have the time?
We would like to introduce you to the dynamic duo that is Amit & Naroop. With over 15 years of photo shoot and filming experience working with the very best of the best – they are here to help. We have had the pleasure of working with them to create content for Drone Major which you can see here.
Amit & Naroop will work with you from start to finish, brainstorming questions, filming and editing the videos to ensure that your brand’s values shine throughout the process. Start giving your customers what they want to see.